Product,made real.
I'm Luca Volino, a senior product designer with ten years of experience. I design complex systems, AI-native interfaces and digital products, then use code to make ideas tangible before they become expensive.
Design first. Code as leverage.
I'm an award-winning senior product designer based in Rome. With companies like HCL and IBM I've designed enterprise platforms, automation orchestrators, design systems and AI assistants, translating complex workflows into products people can understand and trust.
I'm also the founder of Persona, a collective of designers and developers, and I work with international clients through the Toptal network. Through products such as Sumet and Salutis, I use React, design systems and AI-assisted development to turn product decisions into working software without losing the designer's point of view.
- Based in
- Rome, Italy
- Experience
- 10+ years
- Practice
- Design systems + AI prototyping
- Founder of
- Persona
- Jury
- CSSFox
Experience
- 2018 / now
HCL Technologies
Senior UX/UI Designer, enterprise platforms for the IBM partnership
Rome - 2019 / now
Toptal
Senior UX/UI Designer, international clients
Remote - 2020 / now
Persona
Founder, Head of Design
Worldwide - 2022
Enel Group
Design Lead, digital transformation
Rome - 2016
Lextel
UX/UI Designer, legal technology
Rome - Teaching
AANT - Accademia delle Arti e Nuove Tecnologie
Lecturer, UX/UI Design
Rome
Education
- 2017
Sapienza University of Rome
Master's Degree in Design, cum laude
Rome
The premise
Design is the craft. Code is how I reduce ambiguity, test behaviour and keep the original intent alive as a product moves towards production.
Ten years across product strategy, UX, interface design and systems. Technical fluency lets me prototype in the real medium, collaborate deeply with engineering and judge AI-generated output without turning the role into software engineering.
Product Design
- End-to-end product design
- Design systems
- AI-native interfaces
- Prototyping and usability testing
- User research
- Accessibility
Design Systems
- Component architecture
- Design tokens
- Storybook and documentation
- Figma-to-code workflows
- Governance and adoption
AI Prototyping
- React and Next.js
- TypeScript, HTML and CSS
- AI-assisted development
- Motion and microinteractions
- Production-adjacent prototypes
Awards & recognition
Recognition, in detail.
A collection of honours for digital design, interface craft and development, awarded by the design community.
05 platformsSelected honours
Awwwards
- Honorable Mention×1
CSS Design Awards
- Special Kudos×6
Design Nominees
- Site of the Day×1
CSS Winner
- Site of the Day×1
- CSS Star×1
Cssfox
- Autumn Fox 2020×1
- Favorite Fox×1
Technology & AI
New tools and models, tested the week they ship.
Videogames
Interaction design studied one boss fight at a time.
Travel
Different cultures solve the same problems with different defaults.
Batman Legacy of the Dark Knight
PS5
Final Fantasy VII Rebirth
PS5
The Night Agent
Netflix / S2
One Piece
Netflix / S2